Privacy policy

Effective Date: 22/08/2025

At Rupasi Fashion (“we,” “our,” “us”), accessible from https://rupasifashion.in, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your data when you visit our website, use our services, or make purchases.

By accessing or using our Website, you consent to the collection and use of your information in accordance with this Policy.

1. Information We Collect

When you interact with our Website, we may collect the following categories of information:

a. Personal Information:
Your name, email address, phone number, billing and shipping address, and other identifiers necessary for order fulfillment.

b. Payment Information:
Payment details are processed securely through trusted, PCI-DSS–compliant third-party payment gateways. We do not collect or store your credit/debit card or bank account details on our servers.

c. Order & Transaction Details:
Products purchased, order ID, transaction history, and preferences related to your shopping experience.

d. Technical & Usage Data:
Your IP address, browser type, operating system, device identifiers, and cookies or tracking technologies that record your interactions with our site.

2. How We Use Your Information

We use your information solely for legitimate business and operational purposes, including to:

  • Process, confirm, and deliver your orders.

  • Communicate order updates, shipping details, and support responses.

  • Provide customer service and resolve disputes.

  • Send promotional offers, newsletters, or product updates (only if you have explicitly opted in).

  • Improve our website functionality, user experience, and security.

  • Comply with applicable laws, tax, and accounting obligations.

3. Sharing & Disclosure of Information

We do not sell, rent, or trade your personal data. We may disclose information only under the following circumstances:

a. Service Providers:
To third parties who perform functions on our behalf (such as payment processors, logistics partners, and IT service providers), strictly for the purpose of providing services to you.

b. Legal Obligations:
Where disclosure is required by applicable law, court order, government authority, or to enforce our Terms and Conditions, or protect our rights and property.

c. Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to continued confidentiality obligations.

4. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Enhance and personalize your browsing experience.

  • Remember your preferences and login details.

  • Analyze website performance and visitor behavior.

You can modify your browser settings to disable cookies; however, doing so may limit certain functionalities of the Website.

5. Data Retention & Security

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
We implement commercially reasonable administrative, technical, and physical safeguards to prevent unauthorized access, alteration, disclosure, or destruction of your data.
However, while we strive for maximum protection, no method of electronic transmission or storage can be guaranteed 100% secure.

6. Your Rights & Choices

In accordance with applicable laws, you have the right to:

  • Access and review your personal information.

  • Request correction or deletion of inaccurate or outdated data.

  • Withdraw consent or opt out of marketing communications at any time.

  • Request a copy of the personal data we maintain about you.

To exercise any of these rights, please email us at support@rupasifashion.in with appropriate identification details.

7. Third-Party Websites

Our Website may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or data protection measures employed by such external sites. Please review their privacy policies before engaging with them.

8. Children’s Privacy

We do not knowingly collect, store, or process personal data from individuals under the age of 18 years. If you believe a minor has provided us with personal data, please contact us immediately so we can remove such information from our systems.

9. Changes to This Privacy Policy

We may update or revise this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised Effective Date. Continued use of our Website after any such change constitutes your acceptance of the updated Policy.

10. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data handling practices, please contact us at:

📧 Email: support@rupasifashion.in
📍 Address: Daharkundu, Arambagh, Hooghly, West Bengal, 712617
📞 Phone: +91 7501597189

Legal Disclaimer

This Privacy Policy is governed by and construed in accordance with the laws of India, and any disputes arising hereunder shall be subject to the exclusive jurisdiction of the courts located in Hooghly, West Bengal.